These customer advocates provide referrals and testimonials that improve your brand's credibility.īrightLocal research shows that 79% of consumers trust online reviews as much as personal recommendations. One of the best ways to build trust with new leads is to leverage your customer advocates. Instead, they need to feel confident your company is aligned with and invested in their goals. In addition, customers are skeptical of advertisements, and most won't be swayed solely by your marketing efforts.
It can be challenging to attract new customers to your business, especially when they've never heard of your product or service. So naturally, this puts more pressure on your customer service team to fulfill the customer's request and do so promptly. Studies reveal that 91% of consumers will buy again after positive customer service. Instead, respond swiftly to customer complaints to increase the chances of these customers purchasing your products again.Ĭustomer service is also a significant influencer of customer retention. In fact, research shows 80% of consumers have stopped conducting business with a brand due to a poor customer service experience.Ĭustomers expect perfection, and even one misstep by your company can result in churn.Įngaging with needy or unhappy customers shouldn't be viewed as a chore, as your team should look at them as an opportunity to grow your customer base.
This may seem obvious, but many companies fail to deliver exceptional customer service. Below are a few tactics your customer service team can use to grow and retain your customer base. This effort keeps customers coming back for more, creating opportunities for upselling and cross-selling.
While marketing and sales teams play a significant role in attracting and engaging your customers, customer service teams grow and retain your customer base by creating a delightful customer experience.
#Define client base how to#
Let’s now consider how to take your customer base to the next level. So create email marketing campaigns that help you nurture these leads until they become customers. Unlike social media, the people on your email list are already interested in your products and services. Run email marketing campaigns.Įmail remains one of the most effective ways businesses can start building their customer base.
#Define client base portable#
To make the partnership work, you need to offer something valuable in exchange for the wider customer base you’re trying to tap into.įor instance, if you sell portable cameras, you can run a co-marketing campaign with an outdoor or fitness brand to help their customers capture their outdoor adventures, hikes, or workouts. If you’re a relatively new business with a barely existing customer base, partnering with other businesses is one sure way to build your customer base. You can quickly form connections with your audience on platforms such as Facebook, LinkedIn, and Instagram, and even run giveaways to attract more people. Social media offers you a low-cost or inexpensive way to spread the word about your business and start building your customer base. Here are a few simple ways you can start building your customer base from the ground up. Now that you can identify your customer base and installed base, you're probably wondering how to build, grow, and retain one. If you want your business to be successful, define the most effective way to balance lead acquisition and customer retention, and both your customer base and installed base will grow. While lead acquisition is essential for building a customer base, it’s not enough to build your installed base. By highlighting this subsection of our customer base, we can personalize our marketing, sales, and customer service offers to fit the specific needs of our active users. However, HubSpot's installed base would only consist of the customers currently using HubSpot products in their day-to-day workflow.
#Define client base free#
Identifying these customers will help your company provide timely service to improve retention.įor example, HubSpot's customer base would be anyone who has purchased or used one of our free or premium tools. Unlike the customer base, this group excludes people who have not recently made a purchase or are not engaging with your business's offers. The installed base refers to the group of customers within your customer base who are actively using your products.